Tuesday, August 08, 2006

SEEing Life Differently

Our customers are a pretty diverse bunch. Whenever I tell people about what we do, they immediately assume that only motorcycle enthusiasts would want to go for a Harley Ride. The truth is - anyone who has a motorcycle licence isn't actually in our "target market".

Take a look at this accompanying photo. Notice the number of people wearing "suits"? Would you believe that most of the people in this photo (not the tough looking ones in leather) have actually never even thought about riding or even owning a motorcycle before this photo was taken.

What we did here was to take these people outside their comfort zone. We showed them that everything they thought they knew about motorcycles up until now was wrong.

The company for who we did this job (actually for who we do many jobs) is called SEE Life Differently .

I'm constantly amazed by what People say before we take them out on one of our Harley Rides. Here are just a few classic lines (guaranteed to offend guys who have more kms and experience that you can imagine):

  1. "Do I need to hang on? I think I'm going to fall off. I'm scared." Lesson one - it is impossible to fall off a motorcycle when it is in motion. The bike leans over to counteract the effect of gravity and centrifugal force.
  2. "Are you going to kill me?" Somehow people have a strong association between motorcycles and imminent death. My answer is that I care more about scratching my bike and I don't plan to do anything that will bring me anywhere near such an experience.
  3. "How fast have you ridden this?" Actually, Harleys are designed to be ridden at legal speeds. Riding too fast means you get less attention. Personally, speed isn't something that interest me, but I can make them think I am going fast by accelerationg hard at the lights and then when I reach 60 kph I turn to them and say is that fast enough. They usually get the point by then. I really don't know how fast my bike can go - because I have never tried to push it outside what I consider to be the safe limit.
  4. "Cars must be a real problem." Well, no really. the cars are a threat that I can see - beacuase I don't have any "blindspots". I can see more than them - so I can see the danger long before its going to cause me a problem.
  5. Friends of people about to go for a ride often tell me "I know someone who died/was injured in a bike accident. I would never get on a bike." I ask them if they know someone who has had a serious car accident and ask them if they apply the same rule to car driving.

Yes, we try our hardest to make people See their lives differently. They certainly understand the significance of going for a Harley Ride, by the time we have finished with them.

You can go for a tour in a car or a bus. But you have to get out of the car or bus to see the sights. But, on a Harley Ride you don't need to stop - you can see everything. Think about it!

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